2024
PlacementEdge
Created a placement app for my college to simplify the job hunt—mock interviews, job tracking, and real-time updates, all in one place to help students step confidently into their careers.
01
Missed Opportunities
Critical updates about visiting companies or deadlines were often missed due to inconsistent communication channels.
02
Disorganized Preparation
Without a clear scheduling system,students found it difficult to track placement events
03
Lack of Interview Guidance
Students struggled with interview preparation due to the absence of structured mock interviews, leading to anxiety and poor performance.
At our college, the placement process was a constant struggle due to the lack of a proper communication system. Important information about placements was often scattered across emails, group chats, or announcements that didn't reach everyone in time. This communication breakdown made it incredibly hard for students to stay informed, leading to missed opportunities and unnecessary stress.
Navigating the Chaos
The Problem| Discover
Design Challenge
“How might we provide students with personalized practice tools to build confidence and improve their interview skills?”
“How might we ensure students receive real-time updates about placements and events to prevent missed opportunities?”
“How might we create a seamless process for students to track and apply for jobs while staying organized with upcoming placement events?”
I immediately reached out to various students through personal connections and a snowballing approach to gather insights on their experiences with the placement process. Through these conversations and further background research, we uncovered some surprising findings:
80%
Students expressed frustration over the lack of transparency in the application process, leaving them uncertain about their progress and next steps.
65%
students said they struggled to keep track of interview schedules and preparation resources, often leading to last-minute panic.
40%
In a survey conducted by Chronus on student placement challenges,40% of students reported missing interviews or placement exams due to poor scheduling or miscommunication.
Riya's journey to navigate the placement process...
User Scenario | Define
To better understand students like Riya, we mapped their journey through each stage of the placement process. This allowed us to identify the gaps and pain points they experience along the way.
Userflow
To further explore the potential solutions, I created detailed user flows for various scenarios, focusing on how students interact with the app at each step of the placement process.
Solution in Detail
Effortless Interview Practice
Instant Updates, Anytime
Track and Apply with Confidence
Your Placement Schedule, Simplified
The AI-Powered Mock Interview feature simulates real-life interviews by asking personalized, job-specific questions using AI. Students can respond in real-time, and the AI provides instant feedback based on their answers.
Stay informed with our Real-Time Chat feature, where students receive immediate updates on new job openings, company visits, and deadlines. Never miss out on crucial information again.
With the Job Tracker and Application System, students can browse available job openings at their college, apply directly through the app, and track their application status effortlessly.
he Placement Scheduler keeps students organized by providing clear, up-to-date information on upcoming placement events and interviews, ensuring no deadlines or opportunities are missed.
During our development phase, we mapped out another scenario to assess whether our ideas would truly support students like Riya in navigating the placement process.
Reflection
Learnings
What i would do differently next time
Working on this project taught me so much about understanding what people really need. Talking with students and mapping out their journeys gave me a new appreciation for the importance of simplifying things, especially when people are already feeling overwhelmed. The more we iterated, the clearer it became that little changes—like adding real-time updates or making the interview prep feature more interactive—made a big difference in helping students feel confident and prepared.
If I could go back,I’d also spend more time testing with rough sketches or simple prototypes to get feedback before committing to anything, saving time.
More insights to explore
Discover additional case studies, tips, and strategies to help your business grow and innovate faster.
sneha
Let's Talk
Interested in discussing design, sharing ideas, or exploring innovations in product design? Feel free to reach out—let’s keep the conversation going.
sneha
Let's Talk
Interested in discussing design, sharing ideas, or exploring innovations in product design? Feel free to reach out—let’s keep the conversation going.
sneha
Let's Talk
Interested in discussing design, sharing ideas, or exploring innovations in product design? Feel free to reach out—let’s keep the conversation going.
sneha
Let's Talk
Interested in discussing design, sharing ideas, or exploring innovations in product design? Feel free to reach out—let’s keep the conversation going.
2024
2024
PlacementEdge
Created a placement app for my college to simplify the job hunt—mock interviews, job tracking, and real-time updates, all in one place to help students step confidently into their careers.
01
Missed Opportunities
Critical updates about visiting companies or deadlines were often missed due to inconsistent communication channels.
02
Disorganized Preparation
Without a clear scheduling system,students found it difficult to track placement events
03
Lack of Interview Guidance
Students struggled with interview preparation due to the absence of structured mock interviews, leading to anxiety and poor performance.
At our college, the placement process was a constant struggle due to the lack of a proper communication system. Important information about placements was often scattered across emails, group chats, or announcements that didn't reach everyone in time. This communication breakdown made it incredibly hard for students to stay informed, leading to missed opportunities and unnecessary stress.
Navigating the Chaos
The Problem| Discover
Design Challenge
“How might we provide students with personalized practice tools to build confidence and improve their interview skills?”
“How might we ensure students receive real-time updates about placements and events to prevent missed opportunities?”
“How might we create a seamless process for students to track and apply for jobs while staying organized with upcoming placement events?”
Riya's journey to navigate the placement process...
User Scenario | Define
To better understand students like Riya, we mapped their journey through each stage of the placement process. This allowed us to identify the gaps and pain points they experience along the way.
I immediately reached out to various students through personal connections and a snowballing approach to gather insights on their experiences with the placement process. Through these conversations and further background research, we uncovered some surprising findings:
80%
Students expressed frustration over the lack of transparency in the application process, leaving them uncertain about their progress and next steps.
65%
students said they struggled to keep track of interview schedules and preparation resources, often leading to last-minute panic.
40%
In a survey conducted by Chronus on student placement challenges,40% of students reported missing interviews or placement exams due to poor scheduling or miscommunication.
Userflow
To further explore the potential solutions, I created detailed user flows for various scenarios, focusing on how students interact with the app at each step of the placement process.
Solution in Detail
Effortless Interview Practice
Instant Updates, Anytime
Track and Apply with Confidence
Your Placement Schedule, Simplified
The AI-Powered Mock Interview feature simulates real-life interviews by asking personalized, job-specific questions using AI. Students can respond in real-time, and the AI provides instant feedback based on their answers.
Stay informed with our Real-Time Chat feature, where students receive immediate updates on new job openings, company visits, and deadlines. Never miss out on crucial information again.
With the Job Tracker and Application System, students can browse available job openings at their college, apply directly through the app, and track their application status effortlessly.
he Placement Scheduler keeps students organized by providing clear, up-to-date information on upcoming placement events and interviews, ensuring no deadlines or opportunities are missed.
During our development phase, we mapped out another scenario to assess whether our ideas would truly support students like Riya in navigating the placement process.
Reflection
Learnings
What i would do differently next time
Working on this project taught me so much about understanding what people really need. Talking with students and mapping out their journeys gave me a new appreciation for the importance of simplifying things, especially when people are already feeling overwhelmed. The more we iterated, the clearer it became that little changes—like adding real-time updates or making the interview prep feature more interactive—made a big difference in helping students feel confident and prepared.
If I could go back,I’d also spend more time testing with rough sketches or simple prototypes to get feedback before committing to anything, saving time.
More insights to explore
Discover additional case studies, tips, and strategies to help your business grow and innovate faster.
More insights to explore
Discover additional case studies, tips, and strategies to help your business grow and innovate faster.
10 Weeks
Where Usability Met Growth
Refined the harvest flow to remove friction for farmers, unlocking 2× acquisition and a 23% rise in buyer calls.
10 Weeks
Where Usability Met Growth
Refined the harvest flow to remove friction for farmers, unlocking 2× acquisition and a 23% rise in buyer calls.
3 Weeks
Saveasy — Simplifying Money for Everyone
Created an easy-to-use finance app tailored for users who aren’t confident with numbers.
3 Weeks
Saveasy — Simplifying Money for Everyone
Created an easy-to-use finance app tailored for users who aren’t confident with numbers.
2024
2024
PlacementEdge
Created a placement app for my college to simplify the job hunt—mock interviews, job tracking, and real-time updates, all in one place to help students step confidently into their careers.
At our college, the placement process was a constant struggle due to the lack of a proper communication system. This communication breakdown made it incredibly hard for students to stay informed, leading to missed opportunities and unnecessary stress.
Navigating the Chaos
The Problem
01
Missed Opportunities
Critical updates about visiting companies or deadlines were often missed due to inconsistent communication channels.
02
Disorganized Preparation
Students struggled with interview preparation due to the absence of structured mock interviews, leading to anxiety and poor performance.
02
Lack of Transparency
Students struggled with interview preparation due to the absence of structured mock interviews, leading to anxiety and poor performance.
Design Challenge
“How might we provide students with personalized practice tools to build confidence and improve their interview skills?”
“How might we ensure students receive real-time updates about placements and events to prevent missed opportunities?”
“How might we create a seamless process for students to track and apply for jobs while staying organized with upcoming placement events?”
I immediately reached out to various students through personal connections and a snowballing approach to gather insights on their experiences with the placement process. Through these conversations and further background research, we uncovered some surprising findings:
80%
Students expressed frustration over the lack of transparency in the application process, leaving them uncertain about their progress and next steps.
40%
In a survey conducted by Chronus on student placement challenges,40% of students reported missing interviews or placement exams due to poor scheduling or miscommunication.
65%
students said they struggled to keep track of interview schedules and preparation resources, often leading to last-minute panic.
What do our students need: Meet Riya, our final-year engineering student
Behavioral Archetype | Define
There are countless students like Riya who are preparing for their placements but struggle with the overwhelming process.
Most final-year students are balancing rigorous academics with the pressure of landing a job. They often feel lost in the scattered communication from the placement office, lack structured interview practice, and struggle to stay on top of job applications and deadlines.
Riya Mehta
Age : 22
Education :Final Year Engineering Student
Location : Goa,India
“With no guidance and update, it does get alot overwhelming”
Bio
Riya is in her final year of engineering, balancing a packed academic schedule with placement preparation.
Goals
To be well-prepared for placement interviews.
To easily track job openings and application statuses.
To get timely updates and reminders about placement events.
To manage her time better between her academics and placement activities.
Motivation
Wants to land a job at a top tech company
Frustrations
Lack of structured guidance
Inconsistent updates from the placement office
hiring managers don’t reply
Riya's journey to navigate the placement process...
User Scenario | Define
To better understand students like Riya, we mapped their journey through each stage of the placement process. This allowed us to identify the gaps and pain points they experience along the way.
I mapped out the opportunity points that could transform the placement journey for students.
Building on the insights from user scenarios, we began brainstorming potential features that could create impactful outcomes for our students. We focused on three core features:
AI-Powered Mock Interviews – Students can practice with personalized questions based on their skills and receive real-time feedback, helping them improve their interview performance.
Job Tracking & Application – A streamlined system allowing students to track job postings, easily apply, and monitor the status of their applications in one place.
Centralized Communication Hub – A dedicated space for real-time updates and notifications, ensuring students never miss critical information on placements or upcoming events.
Ideate
Userflow
To further explore the potential solutions, I created detailed user flows for various scenarios, focusing on how students interact with the app at each step of the placement process.
Solution in Detail
Effortless Interview Practice
The AI-Powered Mock Interview feature simulates real-life interviews by asking personalized, job-specific questions using AI. Students can respond in real-time, and the AI provides instant feedback based on their answers.
Instant Updates, Anytime
Stay informed with our Real-Time Chat feature, where students receive immediate updates on new job openings, company visits, and deadlines. Never miss out on crucial information again.
Track and Apply with Confidence
With the Job Tracker and Application System, students can browse available job openings at their college, apply directly through the app, and track their application status effortlessly.
Your Placement Schedule, Simplified
he Placement Scheduler keeps students organized by providing clear, up-to-date information on upcoming placement events and interviews, ensuring no deadlines or opportunities are missed.
During our development phase, we mapped out another scenario to assess whether our ideas would truly support students like Riya in navigating the placement process.
Reflection
Learnings
What i would do differently next time
Working on this project taught me so much about understanding what people really need. Talking with students and mapping out their journeys gave me a new appreciation for the importance of simplifying things, especially when people are already feeling overwhelmed. The more we iterated, the clearer it became that little changes—like adding real-time updates or making the interview prep feature more interactive—made a big difference in helping students feel confident and prepared.
If I could go back,I’d also spend more time testing with rough sketches or simple prototypes to get feedback before committing to anything, saving time.
More insights to explore
Discover additional case studies, tips, and strategies to help your business grow and innovate faster.
More insights to explore
Discover additional case studies, tips, and strategies to help your business grow and innovate faster.
10 Weeks
Where Usability Met Growth
Refined the harvest flow to remove friction for farmers, unlocking 2× acquisition and a 23% rise in buyer calls.
10 Weeks
Where Usability Met Growth
Refined the harvest flow to remove friction for farmers, unlocking 2× acquisition and a 23% rise in buyer calls.
3 Weeks
Saveasy — Simplifying Money for Everyone
Created an easy-to-use finance app tailored for users who aren’t confident with numbers.
3 Weeks
Saveasy — Simplifying Money for Everyone
Created an easy-to-use finance app tailored for users who aren’t confident with numbers.